- YELL Privacy Notice
- GLBA Privacy Notice
- YELL Terms of Service
- YELL E-SIGN Consent
- Third Party Mobile Wallet Terms of Use
- California Consumer Privacy Act Disclosure
- Patriot Act Disclosure
- BSB Debit Card Agreement
- BSB Deposit Account Agreement
- Truth in Savings Account Disclosure - Consumers
- YELL Consumers incentives
- YELL Business incentives
- Commercial Account Disclosure
YELL Services, Inc. California Consumer Privacy Act Disclosure
Last updated October 06, 2023
Personal Information that We Collect
To provide you our services, we collect the following types of information:
| Information Category | Sources | Primary Purpose for Collection and Use | Do we share this? | ||
| Identifiers (your name, address, email, Social Security Number, date of birth, military status, and so on) | We collect this information from you when you fill out online application forms on our website. We also collect your name and address if you contact us to provide feedback, along with whatever information you share. We may also collect some identifiers if you register for a partner promotion or fill out a survey. | We mostly use your information to obtain a consumer report, issue loans, communicate with you about your account and our other products and services, and prevent fraud. If you participate in a partner promotion, we use your information to help the partner determine your eligibility. If you fill out a survey, we use this to learn your opinions so we can serve you better. | We share some of your identifiers with credit agencies, fraud-prevention partners, and partners running promotions if applicable. | ||
| Financial and employment information (bank accounts, income, employer, credit score, and so on) | We collect this information from you when you fill out online application forms on our app, and also from credit-rating and fraud- prevention agencies. | We use this information evaluate your ability to open an account at Yell. | No | ||
| Internet activity | We use cookies to enable your activity on our website. (“Cookies” are small pieces of information that a website sends to a computer’s hard drive while a website is viewed.) With your consent, we also allow Google Analytics to collect information about your use of our app so that they can provide behavior-based advertising about products and services tailored to your interests on our website, or on other websites. | We use our own cookies so that our app can provide a secure login and a better experience for users, and we use third-party cookies to engage in behavior-based advertising and capture website analytics, a business purpose. | Information about your internet activity is transmitted to our third-party partner, Google (Google Analytics, Firebase, & Crashlytics) to track and monitor stability and performance of our app. | ||
| System data and geolocation | We use technology to monitor how you interact with our website. This may also include information about your device or browser. We collect information from your mobile device such as unique identifying information broadcast from your device when visiting our website or using our app. We may collect data on your location from your web browser or mobile device as you interact with our website or app. | We use this data to understand how users interact with our website or app, and to detect and prevent fraud. | Information about your internet activity is transmitted to our third-party partner, Google (Google Analytics, Firebase, & Crashlytics) to track and monitor stability and performance of our app. | ||
| Web logs | We collect information, including your browser type, operating system, Internet Protocol (IP) address (a number that is automatically assigned to a computer when the Internet is used), domain name, click-activity, referring website, and/or a date/time stamp for visitors. | We use this data to understand which of our services are the most popular and to detect and prevent fraud. | Information about your internet activity is transmitted to our third-party partner, Google (Google Analytics, Firebase, & Crashlytics) to track and monitor stability and performance of our app. | ||
| Email Interconnectivity | If you receive emails from us, we use certain tools to capture data related to when you open our message, click on any links or banners it contains and when you open an account or interact with the Yell platform. | We use this data to understand how you interact with our communications to you. | No | ||
| Inferences drawn from profiling | We use data from cookies, system use, your and other personal information. | We use such inferences to: 1) understand customer behavior, preferences, and trends to improve products, services, and marketing strategies; 2) protect against fraud, unauthorized access, and other security threats by monitoring and analyzing user activities; and 3) ensuring compliance with legal and regulatory requirements, such as data protection laws and industry standards; conducting research and development activities to improve products, services, and customer experiences. | No | ||
| Audio, visual, or other electronic data | If you opt in, we collect your biometric data when you choose this option as 2-factor authentication (additional security). We may record your phone calls to our Customer Care Team. | We use this data to understand how you interact with our communications to you. | No | ||
Do We Sell Your Personal Data?
No. You have the right to opt out of any future sales of your personal information, which you can do by logging into the Yell app, navigating to Settings, and disabling the Receive Newsletters setting.
Your Other Rights as a Consumer
You have the right to be notified what kinds of information we collect about you, which this Disclosure provides.
You have the right to know what information we have collected about you. You may request a copy of our personal information records about you by calling (877) 390-4076, or by emailing us at [email protected]. Once we verify your identity, you will receive a PDF of the data we have collected within [45] days.
You have the right to request that we delete all of your personal information, which you can do by calling (877) 390-4076, or by emailing us at [email protected]. We will verify your identity before acting on such a request. By law, we can refuse to delete specific pieces of your information if we need them to uphold a contract, investigate fraud, comply with the law, or for certain other specified purposes. Any information that doesn’t fall under these exceptions would still be deleted.
Non-Discrimination
We will not discriminate against you for exercising any of your CCPA rights. Unless permitted by the CCPA, we will not:
- Deny you our goods or services.
- Charge you different rates or impose penalties.
- Give you a different level of service.
- Suggest that you may receive a different price or a different level of service.
We might offer you financial incentives permitted by the CCPA that are voluntary, opt-in, and reasonably related to the value of your personal information.